About Us

Our Morning People Philosophy

Morning People stands for our aspiration to get up, get going, and chase improvement.

As our schedules get busier, we recognize that the early hours are sacred, whether you’re walking to the first tee or simply relaxing before the world wakes up.

The morning demands intention, and your apparel should too.

 

Our Story

Morning People was born from our frustration shared by discerning golfers everywhere: we wanted timeless, airy, natural-feeling golf apparel.

As former collegiate golfers turned professionals, we found ourselves caught between two worlds: traditional golf apparel that felt slippery and synthetic, and modern alternatives that prioritized flash over function.

We wanted something different. Fabrics that felt soft, stretched with our swings, breathed with the breeze, and looked refined enough for the boardroom. So, we created them ourselves.

 

Our Standards

Every piece fulfills three non-negotiables:

• Natural feeling
• Competition-ready
• Refined design

No loud patterns. No synthetic sheen. No billowy silhouettes. No compromises.

 

Beyond the Course

While golf is our main daydream, Morning People reaches beyond the course. Running before sunrise. Dialing in the espresso. Kayaking the lakes. Our pieces are designed for those who live intentionally, on and off the course.

 

What's Next?

We're growing thoughtfully, starting with more colors and new layering pieces. Each addition must answer: does this serve the discerning golfer, refusing to choose between style and substance?

Because when you start your day with intention, everything else follows.